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Christophe Poizat wants you to know about the following
(View Christophe Poizat’s profile)

Four-Week Guerrilla Marketing Virtual Bootcamp

“High-Impact Marketing on a Shoestring Budget”


Certified Guerrilla Marketing Coach - Christophe Poizat

Christophe Poizat, HSG

Certified Guerrilla Marketing Coach

t: +33 (0) 977 903 249
Skype: cpoizat

Certified Guerrilla Marketing Coach - Christophe Poizat


Four-Week Guerrilla Marketing Virtual Bootcamp blending the most powerful Guerrilla Marketing Insights, Strategies & Weapons with the timeless wisdom of Kaizen
and Wu-Wei (see appendix B and C)

Who Should Attend

Business owners and entrepreneurs who want to learn how to save time, remove frustration, recession-proof their business and dramatically increase their profits, even during though times.

Maximum Capacity: 15 Attendees

Details of the Four Week Guerrilla Marketing Virtual Bootcamp

Each session will last exactly 60 minutes. Attendees are advised to join the call 5 minutes ahead of schedule.

Session 1

– Kick off & Presentation of Objectives by Christophe Poizat
– Each Attendee gives a 30 second presentation of themselves
– What Marketing really is
– Guerrilla Marketing vs Traditional Marketing
– Homework Assignment Week 1: Assessing Your Business – 12 Key Questions

Session 2

– 16 Competencies of Guerrilla Marketing
– 7 Step Marketing Plan
– 5 Step Marketing Improvement Process, when Guerrilla Marketing meets Kaizen
– Homework Assignment Week 2: Prepare Your 7 Step Marketing Plan

Session 3

– 100 Guerrilla Marketing Weapons
– Marketing Calendar; Selecting Your Weapons from the Guerrilla Marketing Arsenal
– Defining Your Key Performance Indicators (KPIs)
– Homework Assignment Week 3: Select 3 to 5 Guerrilla Marketing Weapons, Define Your Marketing Calendar, Define Your Key Performance Indicators (KPIs)

Session 4

– The 8 Golden Principles of a Successful Website
– Fusion Marketing, when Guerrilla Marketing meets Wu-wei
– Launching your Guerrilla Marketing Attack
– Homework Assignment Week 4: Review Your Website against the 8 Golden Principles, Launch Your Guerrilla Marketing Attack

Session 5

– Review of Previous Sessions & Wrap up
– Q&A
– Surprise Guest: I am told Jay Conrad Levinson, the Father of Guerrilla Marketing and member of INSE might join us for 15mn!

Christophe Poizat’s 5 Step Marketing Improvement Process

Step 1: Observing (Business Intelligence)
Step 2: Assessing (Selecting GM Strategies & Weapons + Definition of KPIs)
Step 3: Planning (7 Step Marketing Plan & Marketing Calendar)
Step 4: Executing (Launching of Guerrilla Marketing Attack)
Step 5: Measuring (Analyzing the Outcome)
back to step 1 — it has to be seen as an endless cyclical process


First Session         July 15, 2008 at 8pm EDT
Second Session     July 22, 2008 at 8pm EDT
Third Session        July 29, 2008 at 8pm EDT
Fourth Session      August 5, 2008 at 8pm EDT
Final Session         August 12, 2008 at 8pm EDT


Telecommunication Bridge; FreeTeleconference number and personal access code will be communicated upon registration

How to Register

In order to avoid disappointment and because the maximum number of participants to the Four Week Guerrilla Marketing Virtual Bootcamp is limited to 15 people, you are advised to book immediately!

Click here now to secure your participation!

Special Offer: as a member of the INSE community, you are entitled to a 10% discount; simply enter coupon code “igmvb715” when ordering.


“Christophe Poizat is a true guerrilla in every way. That means he combines creativity, resourcefulness and a winning attitude. We are delighted that he is a member of our team and we are confident that anyone who has any dealings with him will emerge enlightened and wealthier.” — Jay Conrad Levinson, the Father of Guerrilla Marketing

Iron-clad Money-Back Guarantee

This offer is backed by an iron-clad, full money-back guarantee. Attend our Four Week Guerrilla Marketing Virtual Bootcamp and do what your instructor suggests and if it doesn’t dramatically improve your business, we will refund your money. You have 365 days to prove our strategies/weapons do not work. You read that right: if you are unhappy for any reason after having attended our Four Week Guerrilla Marketing Virtual Bootcamp within a year of purchase, just let us know and we will gladly refund 100% of your money, no justifications asked.

* * * * *

Appendix A:
What is Guerrilla Marketing?

Guerrilla Marketing, as described by Jay Conrad Levinson the Father of Guerrilla Marketing, is an unconventional way of performing marketing activities on a very low budget.

Guerrilla Marketing is the world’s biggest brand of small business marketing information, advice and coaching as the books have sold over 15 million copies in 46 48 now 52 different languages all over the world.

What makes Guerrilla Marketing different and so special is that it has been designed for small businesses so it places the emphasis on imagination rather than money.

In Jay Conrad Levinson’s own words: “Guerrilla Marketing is for people with big dreams but small budgets”.

It is argued that if one uses guerrilla tactics, one will find one’s small size an advantage. One will be able to obtain publicity more easily than a large company. One will be closer to one’s customers and more agile.

Appendix B: Kaizen

Kaizen (改善, Japanese for “improvement”) is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities continually improve all functions of a business, from manufacturing to management and from the CEO to the assembly line workers. By improving standardized activities and processes, Kaizen aims to eliminate waste.

Appendix C: Wu wei

Wu wei (traditional Chinese: 無為; simplified Chinese: 无为; pinyin: wúwéi) is an important tenet of Taoism that involves knowing when to act and when not to act. Another perspective to this is that “Wu Wei” means natural action – as planets revolve around the sun, they “do” this revolving, but without “doing” it; or as trees grow, they “do”, but without “doing”. Thus knowing when (and how) to act is not knowledge in the sense that one would think “now” is the right time to do “this”, but rather just doing it, doing the natural thing.

Wu may be translated as not have or without; Wei may be translated as do, act, serve as, govern or effort. The literal meaning of Wu Wei is “without action” and is often included in the paradox wei wu wei: “action without action” or “effortless doing”. The practice of wu wei and the efficacy of wei wu wei are fundamental tenets in Chinese thought and have been mostly emphasized by the Taoist school. The aim of wu wei is to achieve a state of perfect equilibrium, or alignment with the Tao, and, as a result, obtain an irresistible form of “soft and invisible” power. There is also another uncommon interpretation of wu wei (“action that does not involve struggle or excessive effort”). In this instance, Wu means “without” and Wei means “effort”, so it follows Wu wei is not (“non-action”). It can be argued that this error propagated widely in English publications as a result of translations made by academics who are non-practising Taoists. The concept that wu wei means “effortless action” is clearly exemplified in the Taoist Internal martial arts such as Tai chi, Baguazhang and Xing Yi. In Zen Calligraphy, Wu Wei has been represented as a circle.

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Guerrilla Marketing is a trademark of Jay Conrad Levinson and Guerrilla Marketing International

©2008 Christophe Poizat. All rights reserved.