From IBC

Conference Today: Chiariglione delivers the IBC2008 keynote

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Leonardo Chiariglione saw that digital audio and video would become a global technology

Dr Leonardo Chiariglione, CEO of CEDEO.net is to deliver this year’s convention keynote address, as part of today’s ‘Future broadcast business: shaping the product environment’ theme day. Chiariglione is the founder of the Moving Picture Experts’ Group (MPEG) and the mastermind behind the revolution that has brought us MP3, DVDs and digital television.
His speech will launch IBC2008 and will lay down a challenge to opening ceremony host and media commentator Ray Snoddy who, with a panel of international experts and a recorded interview with Michael Grade, executive chairman of UK commercial channel ITV, will debate with Dr Chiariglione the future of digital media.
Last year’s IBC 40th anniversary keynote asked Gary Shapiro from the consumer industry to address the challenge faced by broadcasters from alternative delivery channels, accessed via new consumer devices. This year we repeat the theme; this time seeking the view from the founder of MPEG – the underlying technology that has enabled new media and effectively changed our society.
A previous recipient of the IBC International Honour for Excellence, and a gifted engineer and entrepreneur, Dr Chiariglione had the vision that digital audio and video would become a global technology only if a set of universally accepted standards could guarantee to the consumer quality, interoperability and reliability. With the support of many hundreds of companies, he founded and chaired MPEG who created, and have continued to create, such standards.
The keynote presentation addresses the impact of this change. From source to screen, and from creation to consumption, technology offers the broadcaster not only cost benefits associated with efficiently coded content, but also the opportunity to better manage the business model and value chain. Multiple channels, HD and web streaming have now become the norm.
Identifying the present and future challenges, Dr Chiariglione examines the successes and weaknesses demonstrated by broadcasters in this age of universally available technology. The convention keynote starts today at 11.30 in the Forum and is free to all IBC badge holders.

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